We charge nothing for joining the network. We are a manufacturing plant: we earn on the equipment and on the royalty from a working car wash. Selling you an entry ticket and then forgetting about you simply does not pay for us.
Russia · Kazakhstan · Vietnam
A self-service car wash franchise that runs 365 days a year
Take your city while it is still free.
We have been opening turnkey self-service car washes since 2015: a calculation for your city, the site design, installation, training and support after the launch.
0 ₽ lump-sum fee5% royalty on revenuefrom 450,000 ₽ per bay, launch included400+ bays across 147 partners
Franchise · financial modelCalculate the income
Calculate the income
of your future car wash
Move the sliders and the numbers recalculate. If you like them, we will send a model for your city.
Choose the number of bays
The site's expenses includechemicals, water, electricity, cleaning and routine maintenance — 35% of revenue
Monthly revenue600 000 ₽
Annual revenue7 200 000 ₽
Site income per month before rent, taxes and wages360 000 ₽
Site income per year before rent, taxes and wages4 320 000 ₽
A preliminary calculation, not a guarantee of income and not a public offer. Rent, taxes and loan payments are not part of this calculation — we account for them in a personal model for your city. Actual figures depend on the location, traffic, rates and management. A breakdown of real numbers is in the article how much a self-service car wash brings in.
What entry costsWhere your money
Where your money
goes
The income is calculated above. Now the costs: first what you pay us, then what you pay to someone other than us.
The BRIZ equipment itself starts at 430,000 ₽. With delivery, installation, commissioning and training — from 450,000 ₽. Beyond that the figure depends on the configuration, which we select for the site.
It is paid on the revenue of a working car wash: until the site opens, there is no royalty. That money covers the brand, the CRM and your online dashboard, the app, support and software updates.
And this is not included in the 450,000 ₽ — and you pay it to someone other than us
- Land, or rent for the site
- The concrete slab, canopies, doors
- Water, 380 V, sewerage or a septic tank
- Signage, lighting, landscaping
- Permits and approvals
The spread here is wider than for everything else: a ready-made building with utilities already connected and an empty plot in a field cost completely different money. We calculate this part once we have seen your site — before you sign anything.
What costs what, in detail: how much it costs to open a self-service car wash and franchise economics: royalty, margin, payback.
And here is the site that this money produces. Walk through a working car wash: the bays, the floor mat area, the entrance and the equipment room.
The franchisee's path
What you get at every stage
From the first calculation to a working network, GEIZER handles the tasks along the whole way. Pick a node and the site scene will show what it touches.
The site layout is stylized: three bays, an equipment room with pumps and chemicals, a payment control panel. The figures on the labels are illustrative, this is not a screenshot of a real interface.
- We look at the location's traffic, the competitors and the residential areas around it
- We check the building or the plot and the documents for it
- We tell you how many bays the location can carry — and whether it is worth taking on
The technical requirements for the site are at the end of the page.
- We calculate on your inputs: the traffic at the location, city rates, the number of bays
- We show the load at which the site breaks even
- We compare scenarios: two bays now or four at once
- Technical requirements and the utilities layout
- A plan of the equipment area
- The route cars take through the site
- Preparing the site for installation
- Four contracts: supply, installation, commercial concession, maintenance
- The GEIZER trademark is registered: certificate No. 785672, valid until 2030
- What is supplied and on what terms is in the text of the contract, not in words
- Our own production in Barnaul since 2015 — not resale
- Equipment for a bay — from 430,000 ₽; with delivery, installation and launch — from 450,000 ₽
- 21 functions, and we select the configuration for your site
- Operates at −35…+35 °C
- Delivery → installation → connection
- Setup → testing → handover of the site
- Instructions for the site
- Training on the equipment and the CRM
- Customer service standards
- Step-by-step procedures for faults
- The right to operate under the GEIZER trademark
- Signage, on-site wayfinding, the brand identity
- Ready-made artwork for print and social media
- A plan for the first month of operation
- Listings on Yandex Maps and 2GIS
- Opening promotions
- Bringing the first customers back for a second visit
- Revenue by bay
- Load and peak hours
- A fault alert before the customers complain
- Customers and corporate accounts
- Prices and promotions set remotely, several sites in one system
- What managing a car wash online looks like
- 24″ control panel
- Cards, SBP, QR, contactless payment
- Voice guidance
- The GEIZER app on the App Store and Google Play
- Payment and bonuses
- Promotions
- Reviews and map listings
- Promotions based on load data
- A loyalty program
- 6 formulations
- Selected for your water and the season
- Dosing is set from the software
- Shipped from our own production
- How the chemicals work at a car wash
- Contact center
- Technical, legal and operational assistance
- Remote diagnostics
- Scheduled maintenance
- A spare parts store and an engineer call-out
- Spare parts from the plant
- Post-warranty support
- What service and maintenance includes
- The next site on a model that is already proven
- All the car washes in one dashboard
- The network's experience: 69 cities, 3 countries
TimelineFrom the first call
From the first call
to opening
About four months. Every stage has a named person in charge whom you can call.
Stage 01
Presentation and introduction
We will show you the company, the production floor and a working car wash in real time.
GEIZER car washes are running in Barnaul, Novosibirsk, Biysk, Surgut, Novokuznetsk, Krasnoyarsk, Birobidzhan, Yekaterinburg, Kazan, Pskov and Magadan, and also in Kazakhstan (Temirtau) and in Vietnam. That is 199 car washes in 69 cities across three countries — the full list of addresses by city. If your city is not on the list — all the better, it is free. How to choose a city for a car wash.
Site check
Is your building suitable?
Choose the number of bays and we will show the minimum benchmarks from the GEIZER technical requirements.
Minimum parameters1bay(s)
!
You also need a water supply, waterproofing, a floor slope, doors on every bay and compliance with the sanitary protection zone. The final parameters are confirmed by an engineer.
A detailed breakdown is in the article requirements for a self-service car wash building.
PartnersPeople who have
People who have
already done it
Not testimonials we wrote on the client's behalf. Real people, on camera, at their own sites.
Gleb YuryevBarnaul · Polzunova St., 31
Vitaly ChebanNovosibirsk
Alexander BezborodovKhanty-Mansi Okrug · Kogalym
Customer ratings across the network come from Yandex Maps and 2GIS, with no edits from our side: all GEIZER reviews.
Straight answersThe questions people ask
The questions people ask
before they call
Here are the answers you would normally have to call for. If your question is not here, ask it in the request form and we will answer in the same tone.
How much money does it take in total to open a car wash?
From 450,000 ₽ per bay — that is our part: the equipment, delivery, installation, commissioning and training. The site is separate: rent or land, the slab, canopies, utilities, signage. That second part depends on the site far more than the first — a ready-made building with water and 380 V already connected costs several times less than an empty plot. We calculate it once we have seen your site.
Why is the lump-sum fee 0 ₽? What is the catch?
We are a manufacturing plant, not a franchise seller. We earn on the equipment we build ourselves in Barnaul and on the royalty from a working car wash. If your site does not open or brings in no revenue, we earn nothing — so it does not pay for us to take an entry fee and disappear.
Will I have to stand at the car wash myself?
No staff is needed at the bays: the customer pays at the control panel and does the washing. The site does need someone to clean the grounds, top up the chemicals and handle small jobs — how many hours that takes depends on the number of bays and the flow of cars. Revenue by bay, the load and fault alerts are visible in the dashboard from your phone, so you do not have to be there in person every day.
I do not have a building. Is that the end of the conversation?
No. We look at both options: renting a ready-made building and a plot to build on. At the analysis stage we will tell you which works out faster and cheaper in your case — sometimes it pays to take land, sometimes to move into an existing building.
What am I paying the 5% royalty for?
For the GEIZER brand, the CRM and your online dashboard, the mobile app, support and software updates. The royalty is calculated on revenue: while the car wash is not open and there is no revenue, there is nothing to pay.
Is my city still free?
We will tell you on the first call. The network has 199 car washes and 400+ bays in 69 cities, and for each city we can see what is taken and which districts are open. If a city is taken completely, we will say so — we will not offer to put you right next to an existing partner.
What happens if the equipment goes down?
Remote diagnostics come first: some faults are visible in the system and are cleared by a settings change without a visit. If an engineer is needed, one comes out; we take the spare parts from our own store, because we build the equipment ourselves. The procedure and the response times are set out in the maintenance contract.
Can I buy just the equipment, without the franchise?
Yes. Then you open the car wash under your own name, there is no royalty, and we supply and service the BRIZ equipment. Terms and configurations are on the equipment page.
More in the blog: how to open a car wash from scratch · passive income: myths and reality · taxes and registration · a car wash in winter · franchise or equipment
Next step
We will check your city
We will check your city
and work out the cost estimate
A conversation of about fifteen minutes: you tell us about the city and the site, we come back with a calculation for 1–3 bays and the delivery package. It commits you to nothing.