GEIZER self-service car wash with BRIZ equipment
BRIZ equipment · Self-service car washes

Self-service car wash turnkey ready-made business no staff, 24/7 from the manufacturer

We manufacture BRIZ equipment and open turnkey car washes. We'll calculate the investment, the revenue and the payback for your city.

  • Our own production
  • Software and CRM
  • 24/7 service
400+bays3countries10+years
Franchise or equipment

How do you want
to enter the market?

What you get with us

The car wash is yours —
the rest is on us

Production, software, support and customer channels already work for your site.

In short: GEIZER manufactures self-service car wash equipment and runs a network of such washes; it has been working since 2015. The BRIZ production site is in Barnaul, and the network counts 199 car washes and more than 400 bays in 69 cities of Russia, Kazakhstan and Vietnam. There are two ways in: buy the equipment straight from the plant — a station costs from 430,000 ₽ per bay — or open a wash under the franchise, where the lump-sum fee is 0 ₽, the royalty is 5% of the revenue of a wash that is already running, and a bay with delivery, installation and commissioning costs from 450,000 ₽.

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A set of BRIZ self-service car wash equipment from the GEIZER plant

GEIZER — manufacturer and developer

Equipment and software come straight from the plant: the car wash doesn't become outdated.

  • Equipment from the plant
  • Our own software and updates
  • Design and calculations

Your car wash

The bays run around the clock with no staff.

  • Canopy and bays
  • BRIZ station
  • Running 24/7

Franchisee dashboard

Control and all the site's analytics on one screen.

  • Bay statuses and revenue
  • Notifications to messengers, including MAX
  • Access for your administrator

Customer mobile app

Brings private customers back and brings in corporate ones.

  • Bonuses and promotions
  • In-app payment
  • Company deposit
  • Employees under a contract

Account manager

One person at the company handles all your questions.

  • Accounting
  • Product improvements
  • New site and extra deliveries
  • Marketing and sales

Partner hotline — 3 tiers

A question is followed through to a solution — across three tiers.

  • Tier 1 — 70–80% of questions
  • Tier 2 — engineers and site visits
  • Tier 3 — accountant, developer

24/7 call center for car wash customers

We take your customers' calls.

  • Requests 24/7
  • No operators of your own
  • Technical ones — to engineers

Geo services and Yandex Fuel

The car wash is visible on maps and in navigators — customers come on their own.

  • Maps and directories
  • Routes to the site
  • Fuel stations and taxi fleets
The BRIZ station payment terminal: card, QR and contactless

Payment systems

Payments accepted from day one: we'll help you connect card acquiring.

  • Card, QR, contactless
  • Turnkey acquiring
  • Integration with your acquiring bank
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We'll put together a calculation for your city

A preliminary financial model, a site assessment and a launch plan.

Network geography

Across Russia
and beyond

Choose a city — we'll show photos of the site and the address.

Market analysis

Window of opportunity
is still open

Demand for self-service car washes is growing faster than new ones open. Until supply catches up, a spot in your city is still there to take. Index: 2023 = 100.

  • Demand
  • Supply
  • Window of opportunity
199 car washes · 69 cities · 3 countries
lines converge≈ 2027–2028
Demand and supply in the self-service car wash market · GEIZER index model, 2023 = 100 · a projection, not a guarantee · move the year with the slider, the ← → arrows or by clicking the years
Year in the model 2026
Window width · demand minus supply

+18index points

The gap is at its widest

  • Demand208
  • Supply190
+25% growth in the number of car washes over a yearGEIZER estimate
35% the share of self-service washes in all car wash servicesGEIZER estimate

Is your city still open?

We'll check your city and put together a calculation for your site — based on your inputs.

Questions

What people ask
before starting

Short and to the point. The rest we'll go through on a call.

How much does it cost to join the franchise?

The lump-sum franchise fee — 0 ₽. Getting started — from 450,000 ₽ for one bay: equipment and launch. Site preparation, utilities and rent are counted separately — they depend on the site. Royalty — 5%. We put the quote together for your site: the number of bays, the city, the condition of the plot.

The prices are given as a guide and do not constitute a public offer.

How is the payback period calculated?

This is a calculation from our financial model at a given bay load. The actual result depends on the location, the traffic and the prices in the city — that is why we calculate the model for a specific site instead of showing average figures.

How long does it take from the contract to the opening?

On our projects — about 4 months. That includes design and approvals, site preparation, delivery and installation of the equipment, commissioning and launch.

What kind of plot will work?

For the wash itself — from 39 m², plus about 30 m² for parking and a utility room from 4 m². Utilities: 380 V at 7–12 kW, water from 14 L/min, a septic tank from 6 m³. Send us photos and the address — we'll tell you whether the site is suitable.

Who repairs the equipment and answers questions?

The partner hotline works in three tiers: the first closes 70–80% of questions, then engineers step in with site visits, and behind them an accountant and a developer. Calls from your customers are taken by our 24/7 call center — you don't need operators of your own.

Can I buy the equipment only, without the franchise?

Yes. BRIZ stations are sold separately — you open the car wash under your own brand, and we match the configuration to your site. See the equipment.

Can I see a working car wash in person?

Yes. The network has 199 car washes and 400+ bays in 69 cities in Russia, Kazakhstan and Vietnam. The addresses of the sites are in the block above: pick the nearest city and drive over.

Free consultation

We'll call back and run the numbers for your city

Leave your number — a GEIZER expert will call back, calculate a financial model for your city and answer your questions.